The Kvarner Health Tourism Cluster successfully participated in the prestigious ITB Berlin 2025, held from March 4 to 6, 2025. This leading international tourism trade fair and convention gathered 24,000 visitors and featured 17 thematic sections showcasing the latest trends and innovations in the tourism industry.

Under the motto “The Power of Transition lives here,” ITB Berlin 2025 emphasized the importance of adaptation and sustainable development in tourism, highlighting the growing role of health and wellness tourism. The Kvarner Health Tourism Cluster proudly presented its diverse range of tourism, medical, and rehabilitation services, combining top-tier medical expertise with the natural beauty and healing factors of Kvarner. Our promotion took place at the Health Tourism Pavilion within ITB Berlin, at the Croatian Chamber of Economy’s Health Tourism Community stand.

The following members also participated in this renowned tourism fair: Kvarner Tourist Board, Crikvenica Tourist Board, Rijeka Tourist Board, Travel agency Mediteran Adria d.o.o., Lošinj Hotels & Villas, Jadran Hotels & Camps Crikvenica and Jadran Hotels d.o.o. Rijeka
Our team had the opportunity to engage in key discussions on the future of health tourism, connect with international partners, and present Kvarner as a leading health tourism destination in Europe.

We are also proud to congratulate our member, Kvarner Tourist Board, for winning first place in the “Best International Brochure” category at The Golden City Gate International Tourism Multimedia Award in Berlin, for their heritage gastronomy brochure “A Taste Guide from the Sea to the Mountains.”

A big thank you to everyone who visited our stand and supported our vision for the development of health tourism! We look forward to future collaborations and new projects that will further strengthen our region as a recognized hub for health and wellness.