A media visit to members of the Kvarner Health Tourism Cluster will further contribute to promoting the region on the Slovenian market and strengthening its international profile.

On 10 November 2026, representatives of Slovenian media outlets visited the Kvarner region, where they toured four members of the Kvarner Health Tourism Cluster and learned about their services, expertise and capacities. The aim of the visit was to showcase the diversity and quality of healthcare services available in the region and highlight the potential of health tourism in Kvarner on the Slovenian market.

The visiting journalists represented several prominent Slovenian media outlets: Ljubljana-based Dnevnik, Maribor-based Večer, the Potnik.si and Zdravo.si portals, which operate as part of the E-prvak media group, and the online portal Objemi Hrvaško, which specialises in promoting Croatian tourist destinations and tourism offerings on the Slovenian market.

As part of the programme, the journalists visited Thalassotherapia Crikvenica, Poliklinika Mia – Centre for Assisted Reproduction in Rijeka, Medico Special Hospital in Rijeka, and Primari Polyclinic in Rijeka. They had the opportunity to gain first-hand insight into the healthcare services, medical expertise, modern infrastructure and treatment options these institutions offer to both domestic and international patients.

The Slovenian market is particularly important for the development of health tourism in Kvarner. Its geographical proximity, excellent transport connections and long-standing ties between Slovenian visitors and the region, combined with the quality of healthcare services and the diversity of its tourism offering, represent significant advantages in further positioning Kvarner as a health tourism destination.

Also known as the “Healing Garden of Europe”, Kvarner has a long-standing tradition of health tourism, climatotherapy and thalassotherapy. The combination of beneficial natural factors, a Mediterranean climate, modern medical expertise and high-quality tourism facilities makes the region an attractive destination for those seeking healthcare, preventive treatments, rehabilitation and overall well-being.

Through initiatives such as this, the Kvarner Health Tourism Cluster continues to strengthen cooperation among its members, promote their professional expertise and infrastructure, and enhance Kvarner’s international profile as a destination that successfully combines outstanding healthcare, natural therapeutic resources and a diverse tourism offering.